Cannes Lions

Tales of Progress

INNOCEAN WORLDWIDE EUROPE, Berlin / HYUNDAI MOTOR EUROPE / 2019

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Overview

Entries

Credits

Overview

Execution

In this series of long copy ads, we’ve brought to life some of the fascinating achievements of Hyundai’s founder, while he was laying the foundations for the brand.

Each piece visually supports and highlights the magic of our stories, as well as some of the key milestones behind Hyundai’s progress over the years.

To stay true to the time and events, we researched traditional Korean illustrations and reflected these across each piece of work. We also printed them on traditional Hanji Korean paper to bring a physical element of Korea’s history.

Each ad also features a bright and bold Korean word which directly translates the theme of the story. These themes are characteristics which Hyundai inherited from their founder and still, to this day, live by.

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Trips

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2023, HYUNDAI MOTOR EUROPE

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