Cannes Lions

ELECTRIC BIKES

TANK, Montreal / VELA / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We developped a poster campaign to support the new category.

Outcome

We raised awareness that electric bikes were available as a new product category at the Vela product portfolio. The new product sold very well and lifted the sales of other categories offered in the shop.

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