Cannes Lions

ELECTRIC TOOTHBRUSH

RMG CONNECT, Madrid / ORAL B / 2005

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Overview

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Credits

Overview

Description

When someone has something caught between their teeth the most polite thing is to tell them - and we do so through mailings, newspaper inserts and banners.

Outcome

Response rate: 9.72% from mailing. In total 20,454 trial request in 60 days of campaign.

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