Panasonic has been working with GO ON, a joint collaboration of Kyoto craftspeople, who apply time-honored techniques of Japanese crafts to create inspiring, new designs with international and contemporary appeal.

Detail and refined craftsmanship are inherent in all Panasonic products, which is the company's basic philosophy toward design.

Panasonic’s philosophy perfectly aligns with GO ON’s collaboration of traditional crafts, materials, and the centuries old legacy of Japanese design heritage. Through this partnership with GO ON, which has been attracting attention in luxury markets globally, Panasonic’s exhibition aims to resonate with people, in both their imagination and their five senses.

Through this exhibition, Panasonic promoted the “Future Craft” philosophy for the next 100 years.

Panasonic also collaborated with Accademia di Belle Arti di Brera, the venue of this year’s exhibition, and students of the academy. These next-generation artists will exhibit installations which will showcase the expanding possibilities of electronics.

The Panasonic installation consisted of an outdoor exhibition and one in the basement. The installation brought to light an aesthetic awareness and allure of space combined with imaging and audio technologies.

Panasonic’s cutting-edge technology fused with traditional Japanese craftsmanship to create an inspiring space that was open to the public from April 4th to 9th in Accademia di Belle Arti di Brera.