Cannes Lions
DESIGN BRIDGE, London / FACEBOOK / 2018
Overview
Entries
Credits
Description
It was the unique company culture at Facebook that inspired our idea. Having learnt that Facebook marks its employees 1st year with a balloon, we created a magical heart-shaped balloon that reflects the heart behind every campaign. It's an idea that combines the symbolic balloon memento with the familiar heart-shaped 'love' icon that you’ll find on Facebook and Instagram.
Execution
The new trophy was designed, developed and protoyped in our workshop, with all externally finished parts hand-assembled by us in-house. To transform the injection moulded plastic balloon into a metal-looking object, we electroplated it and applied an iridescent finish. The metal base has a brushed satin finish, whilst the personalised tag and string are made from chromed metal.
Our specially designed presentation box gives people a glimpse of the beautiful award inside, whilst ensuring that the new trophy can be easily packed and sent to the winners all over the world.
Outcome
The result is a captivating, beautifully crafted metallic balloon that is an abstraction of the heart emoji found in Facebook’s family of apps. Symbolising the company’s history and culture, and the very act of liking things online, the Facebook Awards trophy now reflects the emotional connection and engagement behind each winning campaign.
This is no longer an award that will end up in the back of the office cupboard. Our wondrous floating balloon is an intriguing conversation piece that demands to be displayed, touched, photographed and shared on social media. Even the box it comes in is specially designed to maintain the illusion that the balloon is actually floating. It’s a stunning result that cost £40K less to produce than the trophies in 2016, with an even greater saving predicted for 2018.
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