Cannes Lions
AKQA, San Francisco / XBOX / 2008
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Forza Motorsport was the first fully-customizable driving simulator franchise for Xbox. Its sequel, Forza Motorsport 2 adds the power of the Xbox 360, additional cars, more robust customization, and online functionality. For the Forza 2 website experience, we needed to demonstrate the major classes of cars: European, American Muscle, and Asian Tuner, and give visitors a taste of how Forza 2 would turn racing dreams into reality. The website successfully integrates 3 disciplines: live-action video, 3D, and Flash, executing a single, seamless online experience and displaying over 70 videos using a variety of techniques to maintain an integrated environment.
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