Cannes Lions
MEDIACOM, Zurich / NOKIA / 2005
Overview
Entries
Credits
Execution
We appealed to the target in friendly situations and in a surprising way. They did not expect such a message at this moment. Product, advertising media and creative subject were very adequate for the target.
Outcome
Very high affinity, Index 200, in target "leaders" vs average total population. High impact, a lot of positive response (nearly 80% of the distributed examples). Positive recall as a surprising idea. Nobody felt disturbed.
Similar Campaigns
12 items