Cannes Lions

NOKIA 9300

MEDIACOM, Zurich / NOKIA / 2005

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Overview

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Credits

Overview

Execution

We appealed to the target in friendly situations and in a surprising way. They did not expect such a message at this moment. Product, advertising media and creative subject were very adequate for the target.

Outcome

Very high affinity, Index 200, in target "leaders" vs average total population. High impact, a lot of positive response (nearly 80% of the distributed examples). Positive recall as a surprising idea. Nobody felt disturbed.

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