Spikes Asia
TBWA\HAKUHODO INC., Tokyo / APPLE / 2021
Awards:
Overview
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Credits
Execution
“Behind the Mac - Anime” is a film that pays homage to all the characters in Japanese anime films that live their daily adventures with the help of a Mac. Made entirely from found footage, it’s a quick-cut cavalcade, that brings together heroes from classic, famous and niche anime films.
The uniqueness of each character is celebrated by their singular fruit logo, that sometimes is an apple with two bites, a pear or even heart.
The song “I am Shujinkou” by Kaho Nakamura adds another inspirational layer to the spot, with its lyrics urging the youth to be the heroes of their own stories.
Finally, the film wraps up with the line “Create a story the world’s never seen,” as a motivational invitation to the next generation of creators.
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