Spikes Asia

Behind the Mac — Create a story the world's never seen

TBWA\HAKUHODO INC., Tokyo / APPLE / 2021

Awards:

1 Shortlisted Spikes Asia
Presentation Image
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

“Behind the Mac - Anime” is a film that pays homage to all the characters in Japanese anime films that live their daily adventures with the help of a Mac. Made entirely from found footage, it’s a quick-cut cavalcade, that brings together heroes from classic, famous and niche anime films.

The uniqueness of each character is celebrated by their singular fruit logo, that sometimes is an apple with two bites, a pear or even heart.

The song “I am Shujinkou” by Kaho Nakamura adds another inspirational layer to the spot, with its lyrics urging the youth to be the heroes of their own stories.

Finally, the film wraps up with the line “Create a story the world’s never seen,” as a motivational invitation to the next generation of creators.

Similar Campaigns

12 items

Apple Music and Usher's Rated U Halftime Show

APPLE, Cupertino

Apple Music and Usher's Rated U Halftime Show

2024, APPLE

(opens in a new tab)