Cannes Lions

Hollywood In Your Pocket

THE MILL, Los Angeles / APPLE / 2022

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

An Oscar-winning filmmaker directed this short, Hollywood In Your Pocket, promoting Apple’s iPhone 13 Pro, which sports the biggest camera upgrade in iPhone history. In this short, the director demonstrates the iPhone 13 Pro's shooting capabilities with a romp through lots of different film genres, angles and action sequences.

Similar Campaigns

12 items

1 Spikes Asia Award
ETA

TBWA\MEDIA ARTS LAB, Seoul

ETA

2024, APPLE

(opens in a new tab)
Through the Five Passes / Shot on iPhone 14 Pro

TBWA\MEDIA ARTS LAB, Los angeles

Through the Five Passes / Shot on iPhone 14 Pro

2023, APPLE

(opens in a new tab)
Fans

SOMESUCH, Culver city

Fans

2023, APPLE

(opens in a new tab)
4 Cannes Lions Awards
Escape from the Office

SMUGGLER, Los angeles

Escape from the Office

2022, APPLE

(opens in a new tab)
Shortlisted Cannes Lions
It Already Does That

MJZ, Los angeles

It Already Does That

2021, APPLE

(opens in a new tab)
Raffles

INDEPENDENT MEDIA, Culver city

Raffles

2021, APPLE

(opens in a new tab)
Request Timeline

HAVAS NEW YORK

Request Timeline

2019, HARMAN INTERNATIONAL

(opens in a new tab)
Flight

APPLE, Cupertino

Flight

2019, APPLE

(opens in a new tab)
The Huntington Dance

HYLINK DIGITAL SOLUTIONS, Beijing

The Huntington Dance

2018, TENCENT

(opens in a new tab)
Chapter Three

RSA FILMS, Los angeles

Chapter Three

2016, APPLE

(opens in a new tab)
HANDYCAM

BBDO NEW YORK, New york

HANDYCAM

2007, SONY

(opens in a new tab)
INTERNET SERVICE PROVIDER

CLM/BBDO, Boulogne-billancourt

INTERNET SERVICE PROVIDER

2001, FRANCE TELECOM

(opens in a new tab)