Cannes Lions

ELEGANCE PERFUME

LBi, London / LACOSTE / 2008

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We brought a New York streetscene to life using the spirit of Lacoste Elegance.Using tips and musings from well-respected journalists such as Dylan Jones from GQ magazine, we turned a Saul Bass-inspired New York street into a gentleman’s guide to elegant living.In just a few months, the campaign resulted in almost 500,000 samples being requested.

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