The brief Dramatise the proposition of ‘celebrating femininity’ to encourage interaction with the brand amongst 16-20 year-old girls.The ideaThis Is Girl is a community where girls can share their opinion on what being a girl is all about.

The campaign aimed to inspire girls to express themselves, whether by online ads, MySpace skins - or simply being spured on by a film of boys who, naturally, get it wrong!This large-scale campaign ran in UK, France, Germany, Spain, USA and Russia.