Cannes Lions
THE GLUE SOCIETY, Sydney / NIKE / 2023
Overview
Entries
Credits
Background
The goal was to create an inclusive, affirming sport experience that re-writes the gender-norms of a typical South Korean school playground. The experience was to foster participation in sport and encourage boys and girls to play together in ways they had never before. We designed and built an all-new mixed use sporting playground for the children of YongMa Middle School - featuring basketball hoops, football goals, baseball netting and a running track. Overlapping court markings stretched into the vertical space to form a unique structural frame. A bright palette contrasted the surrounding utilitarianism of the school, marking the difference between the old and new way of thinking.
Execution
We designed and built an all-new mixed use sporting playground for the children of YongMa Middle School - featuring basketball hoops, football goals, baseball netting and a running track. Overlapping court markings stretched into the vertical space to form a unique structural frame. A bright palette contrasted the surrounding utilitarianism of the school, marking the difference between the old and new way of thinking.
Outcome
The playground was revealed to students with an action-packed day of play where Nike Athletes encouraged students to embrace progress over perfection.
The resulting film “Playground for All”, documents the experience of these students, capturing all the real moments from trepidation to elation associated with finding their new sporting voice on a playground built for them.
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