Cannes Lions

ELIXIR

GEORGE PATTERSON Y&R, Melbourne / SCHWEPPES / 2012

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Overview

Entries

Credits

Overview

Execution

We created the first official 'Celebrity Cheat Pass'. A legally-binding contract, signed by you and your partner, witnessed by all of your Facebook friends that allows you to cheat on your favourite with a celebrity over the new mixer- Elixir.

Outcome

45,000+ Facebook 'likes'.21,000+ Celebrity Cheat Passes created.Distribution target exceeded by 300%.

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