Cannes Lions
ELIXIR
GEORGE PATTERSON Y&R, Melbourne / SCHWEPPES / 2012
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Overview
Entries
Credits
OVERVIEW
Execution
We created the first official 'Celebrity Cheat Pass'. A legally-binding contract, signed by you and your partner, witnessed by all of your Facebook friends that allows you to cheat on your favourite with a celebrity over the new mixer- Elixir.
Outcome
45,000+ Facebook 'likes'.21,000+ Celebrity Cheat Passes created.Distribution target exceeded by 300%.
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