Cannes Lions

EMAIL MESSENGER

OGILVYONE, Paris / YAHOO / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Yahoo! Messenger with Voice lets users make PC-to-PC voice calls for free.OgilvyInteractive was tasked with announcing the service to existing Yahoo! Users, and with getting them to download the new Yahoo! Messenger with Voice application.Ogilvy France developed a banner campaign that would explain Yahoo! Messenger in terms of the benefits to its users. We believed the concept had to be graspable in an instant, and it needed to engage with entertainment, but then follow through with a download proposition.The 'free' message (PC-to-PC voice) was also very important as this is a key product benefit.

Similar Campaigns

12 items

ON THE MAP JAPAN

YAHOO JAPAN CORPORATION, Tokyo

ON THE MAP JAPAN

2021, YAHOO

(opens in a new tab)