Cannes Lions

NETWORK SERVICES

OGILVY, San Francisco / YAHOO / 2007

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The ChallengeYahoo!, the world’s most-visited website, was making the first major change to its homepage in years, affecting nearly 500 million users worldwide. Our job was to convert existing users to the new design as measured by how many people set Yahoo! as their homepage—their starting point for the Internet.The Result•Drove double-digit growth over goal in unique visitors to Yahoo.com•Surpassed goal of over 10 million new homepage sets in only three months

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