Cannes Lions

INTERNET SHORT TO ADDRESS GLOBAL WARMING

KRISTEN CAHILL, New York / YAHOO / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

How do you reach the entire world?

With some chalk, a recycled brown paper bag, and a simple idea.Our target was after all, the whole world. And in order to reach a four-year-old and a hundred-and-four year old, we wanted to take the complicated issue of global warming and simplify it. We thought about the causes and effects of global warming and decided that we could reach individuals if we spoke to them on an individual level. We didn’t want to just remind the world about the danger of global warming, but we wanted to educate the individual with what they can personally do to help.

Similar Campaigns

12 items

1 Cannes Lions Award
Out and Proud Classified

FCBULKA , Mumbai

Out and Proud Classified

2020, TIMES OF INDIA GROUP

(opens in a new tab)