Last summer we launched our new Brand Affinity platform with emotive and insightful stories about the Good Times McDonald’s brings British people every day, with heart-warming tales about our key audiences. In OOH we wanted to tell similar stories but in a more immediate and fun way. We are bringing these stories and our Good Times to life through emojis. We’re all familiar with these little images, they feel bright, engaging and relevant. When strung together to tell a whole story they are clever and fun, allowing us to weave human emotions, funny situations and products together seamlessly. Our emoji OOH executions show the stories of Good Times, the modern way.