Cannes Lions

EMOJIS

HAVAS WORLDWIDE , Lisbon / HAVAS / 2016

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Overview

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Credits

Overview

Description

5 different posters were created with few words, but hundreds of emojis. We chose this language to emphasize how hard yet rewarding the job of a creative is.

Execution

Instead of words, emojis were used to tell the life of an advertising person. Starting from there, 5 different stories were created, each showing how hard you have to work to achieve a great idea. The final product is a collection of posters with great visual impact and a language that speaks directly to the target.

Outcome

With such short budget, the posters had results beyond expectation. 230 portfolios reached the agency, the largest amount since the start of the program.

The campaign made the news in the main websites for advertising and design, both national and international.

With just a few posters we managed to motivate a new generation of talent to come intern in advertising.

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