The Global Network Communications Team's mission was to reinvigorate internal communications at Euro RSCG Worldwide. Our goal was to launch a raft of new initiatives and, ultimately, create a more effective and informed global network. In a little over 14 months we have enjoyed a great deal of success. A quick snapshot of what we have achieved includes: a network of dedicated people to facilitate the two–way flow of information through our company; an intranet site; two news’ bulletins (daily and monthly); webcasts; a system for welcoming new employees worldwide; internal company competitions to encourage excellence; an online-game for all staff to participate in.

All this was done through careful planning, lots of hard-work, creative care, and a systematic approach with each new initiative building on the previous one. In doing all of this we have revolutionized the internal communications at Euro RSCG. From the global CEO to the graduate trainee, we are recognized for our effective services and we have received incredibly positive feedback – today, we are in a situation where we are approached daily to help Euro RSCG offices who want to learn more about Euro RSCG, or wish to share their news with the network.

-Re-launched the intranet site (myeuro) and radically changed our e-newsletter (In the news today): our award winning digital agency Euro RSCG 4D Amsterdam designed both the intranet and the daily e-newsletter. Google Analytics were used to monitor and improve delivery.- Developed a monthly mailer (myeuro find what you need fast) to promote the best intranet content and maintain front-of-mind awareness for myeuro.- Developed a monthly communication (BIG NEWS), easy to read and visually engaging. Euro RSCG 4D Amsterdam designed and coded.- Developed a (New Starter Welcome) to ensure that new employees know from day one about the network’s points of pride. IT created a ‘new starter alert’ allowing us to send multi-lingual ‘welcome’ emails to new employees globally, and direct them to a welcome microsite.- Created the (Euro RSCG Superstars) interactive game to deliver a really engaging and fun experience for all employees.

- Myeuro has become a destination for all staff, especially Account Management, Planning & New Business with daily visits to find resources.

- In the news today arrives daily in our whole network’s inboxes: 20,000+ click thrus on our top news’ bit.lys in 8 months.- Launched in February 2010, BIG NEWS has had 6,000+ unique click thrus, and is hailed as a huge success by our global Chief Operating Officer.- Our New Starter Welcome system has greeted 1,500+ new starters to Euro RSCG.- In 2010 we filmed and distributed 6 Thought Leadership Webcasts to staff.- The myeuro find what you need fast mailer has achieved a 71% increase in myeuro visits.- The end of year game, Euro RSCG Superstars, generated huge buzz and employee engagement. Nearly one third of the entire network played, and we were able to increase traffic to myeuro by 124%.