Cannes Lions
TBWA\GGT, London / UNICEF / 2004
Overview
Entries
Credits
Description
We created an ad using the brutal style of retail advertising to convey the horror of the subject matter: in this case, child labour.
Unfortunately, the development of the campaign was truncated by pressing requirements to raise emergency funds for the children of Iraq.
Outcome
Press is not traditionally a high performing medium for fundraising except in emergency situations. We achieved an average gift of £43.23.
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12 items