Cannes Lions

ENERGY

SAATCHI & SAATCHI, Rome / ENEL / 2008

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In communicating its commercial offers, Enel has decided to show its history with pride, and to start from the symbolism that has been so important in its prior institutional campaigns. The focus of the new communication is Enel's closeness to the people, through its new commercial offers, that have been realised with the most common needs of the client in mind. Therefore, the creative solutions that we encounter in the different scenes always refer to a household usage of electricity.

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