Cannes Lions

What's Your Power

ENEL, Rome / ENEL / 2018

Film

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Overview

Description

This TV commercial works around the idea that everyone has an energy to express. With Enel’s projects, technological innovations and its sub-brands we can exploit this potential.

During the commercial we can see a student in a classroom, a young couple, a start upper, a Formula-E pilot, a motorbike pilot, some tourists during a visit of Pompei archeological area, a mother with her daughter in a field with wind turbines, some African guys, a cyclist, some people of a community in the Andes mountains and a father with his son. All these people exploit their energy thanks to Enel’s projects and innovations.

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