Cannes Lions

ENERGY

EURO RSCG C&O, Paris / EDF / 2009

Film
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The film shows our weakness towards ecological threat. First, we see a big city with its usual busy activity, its traffic, crowds crossing streets and crossroads… Then, everything freezes. The shot gets closer: a young lady making a call, a man passing by a snack bar, a lady in her kitchen, a young man showering himself, 2 children in a playroom, workers on a building site… suddenly everything stops. The only movements are the wind and a dog looking around. « To reduce CO2 emissions, we can decide to stop everything ». The music stops, only the wind can be heard. The music starts again and people get back to their activities and the life goes on... « We can also act up by developing new energy solutions and by helping you improve your consumption. Together let’s cut 20% of our CO2 emissions by 2020 ».

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