Cannes Lions

ENERGY BBDO CREATIVE SALON SERIES POSTERS

ENERGY BBDO, Chicago / BBDO / 2013

Presentation Image
Supporting Images
Supporting Images

Overview

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Credits

Overview

Description

The Creative Salons are hosted to inform and inspire our people - who not only value creativity, but consider it the essential aspect to our collaborative success. To build awareness, intrigue and attendance, we create one of-a-kind posters which visually represent the visiting artist, tailoring each to their form of art.

Execution

For each event, we have an in-house artist research the speaker, find the most unique insights about their vision and create a visual representation of the artist, that elicits intrigue about the artist, and the artist in return can see how we translate their work in a flattering way.

Outcome

These internal communications are displayed throughout the agency in high traffic areas, displayed in attention grabbing lightboxes. They are also used when promoting the event to external audiences and serve as the visual to all press stories regarding the Creative Salons. The salons usually generate anywhere between 50-300 people.

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