Cannes Lions

ENERGY DRINK

HAKUHODO I-STUDIO, Tokyo / TOKIWA PHARMACEUTICAL / 2006

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Min Min Da-ha is TOKIWA pharmaceutical’s energy drink which removes drowsiness. For the season of examination in Japan, we planned the user committed WEB CM posted by mobile email system. We collect sleep blowing funny movies shot and posted by mobile phone. These movies are exhibited as official short WEB CM and rated by its quality by audiences. The final goal of this WEB CM campaign is to promote and spread the product name among students by word of mouth.

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