Cannes Lions

JINZU

DESIGN BRIDGE, London / DIAGEO / 2015

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Overview

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Credits

Overview

Execution

Out of respect for Japanese culture and tradition, Dee’s liquid is layered with Japanese-inspired botanicals such as yuzu lemon and delicate cherry blossom. A thousand of these cherry trees line the banks of the Jinzu river, as it winds its way through the mountains down into the city of Toyama. It’s an amazing, overwhelming sight, directly inspiring the liquid’s name and brand story. We discovered that Japanese birds collect the fallen cherries from the banks of the Jinzu river. This charming fact captured our imagination, and an eccentric little character was born. We introduced the ‘bird and her brolly’: An element of playful British eccentricity. A quirky little bird, with her umbrella and Victorian birdcage.

Outcome

The result is a smooth, distilled gin with the heart of a Sake. Jinzu follows its own path to a classic British distillation - rising above the mundane, leaping over expectations, redefining gin. The shaped neck and cherry tree wood stopper take their influence from the traditional Sake bottle. Whilst the body of the bottle was designed to capture British Gin cues. Jinzu will be embraced by cocktail bartenders looking for a new twist on a classic British spirit that has come back into vogue. A unique blend to spice up the quintessential G&T - classically British with a Japanese twist.

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