Cannes Lions

OLD MAPLE

BUTTER MUSIC & SOUND DESIGN, New York / DIAGEO / 2013

Case Film
Case Film

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Overview

Description

Crown Royal's Old Maple spot tells the tale of a weathered, heroic Maple Tree. The footage shows the old maple go through the seasons, take on lumberjacks and pass from day to night to day again as the narrator moves us through the tree's victories along the march of time. This maple tree, strong and full of character, is the inspiration for Crown Royal's new Maple Finished Whiskey.

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