Cannes Lions

ENERGY-EFFICIENCY AWARENESS

GSD&M ADVERTISING, Austin / UNSCREW AMERICA / 2008

Film
Film
Film

Overview

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Overview

Description

LED bulbs use 97% less energy than regular lightbulbs. But no one knows that.

As part of Unscrew America’s effort to get Americans to switch to energy-efficient lighting, we needed a fun way to talk about this important, but potentially dry information. So we did an animated home improvement show with a host so passionately focused on the illuminating powers of LED lightbulbs, nothing can break his concentration. Not even a ravenous horde of zombies.

The video was part of unscrewamerica.org and was also posted on video and social websites.

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