Not every American can afford to drive a hybrid car or be a Vice President. But everyone can change a lightbulb.

That's the idea behind Unscrew America.

Founded by "An Inconvenient Truth" producer Lesley Chilcott, Unscrew America's mission is to get Americans to switch to energy-efficient CFL and LED lightbulbs.

Because if we do, the US will save billions in energy, cut carbon emissions, reduce dependence on fossil fuel - and quit coming off like such energy-hungry A-holes.So on February 12, 2008, we launched unscrewamerica.org to get the word out about energy-efficient lighting.

Unscrewamerica.org talked in-depth about LEDs, CFLs and how to dispose of them.But since lightbulbs are pretty boring, the brief for the site and all the work was the opposite: be insane.

So we launched TV featuring a giant talking octopus and a very creepy Pee Wee Herman, print, posters, trading cards and videos featuring mutants asking you to change your bulbs so the future won’t suck so much, web-videos paying tribute to Australia's lightbulb enlightenment and Zombies interrupting a home improvement show. Banners let users undo horrible things - like young ballerinas learning to smoke.