Osram energy saving lamps do what their name suggests. Saving up to 80% more energy than normal bulbs, they are the best alternative to turning the light off, all together. To promote them, our campaign focuses on the one time when lights are better left on - a child's bedtime. Each separate commercial is an eerie 'bedtime warning' stating that, although an energy saving lamp is useless against bedroom monsters, it will save energy. The campaign was aired during drive-time and targeted parents heading home for the evening.