Cannes Lions
McCANN NORWAY, Oslo / STATOIL / 2012
Overview
Entries
Credits
Description
When a girl tries to stay awake a little bit longer, by asking her father what he does for a living, the father decides to translate what he does for Statoil into a bedtime story. Through the daughter’s imagination, the two leave the bedroom into an animated and fantastic treasure hunt, far out on the ocean, deep into the sea, to look for a treasure so hard to find and so difficult to extract that the daughter finds it impossible. Proud of what he does, the father agrees: What he does is almost impossible, but that’s exactly what makes the oil adventure and working for Statoil so exciting.
Similar Campaigns
12 items