Cannes Lions
DRAFTFCB/LOWE, Zurich / GREENPEACE / 2013
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The arctic is getting destroyed and Greenpeace needs people's help to take action.
This video dramatizes on the one hand our fascination with the arctic and on the other hand it reveals that we are not at all aware of what is happening there: It shows an iceberg melting and causing a landslide while people on a boat applaud as they would a play.
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