Brazilian people spends, an average, of 30 days a year inside a car. The Urban Mobility is one of the worst in the planet. 21 of 24 capital cities don't even have a plan to improve the mobility in their cities.

Our objective was to engage people about this issue. They suffer every day but don't know what to do. They complain about but nobody listens.

That's why our strategy was to stimulate the discussion and encourage people to take action.

At the day that all brazilian mayors completed their 100th day at their tenure, we took an everyday claim and made a campaign around it.

Everybody went to streets and asked: Where?

Where is the Urban Mobility Plan?

Where are the bus corridors?

Where are the handicapped access?

Where are the trains and subway stations?

Where are the cycle lanes?

Where are the sidewalks without holes?

We gave voice for people to standup and make themselves a question: where?

They pushed the government.

They contagiated others.

They started to think about it.

A subject that the majority even know what was, now they know by heart: Urban Mobility Plan.

Today, one year later. Only 3 capital cities don't have an Urban Mobility Plan.

And four of them are completely implemented.

At the dawn of April 10th, 2013 we placed the signs and banners accross the cities.

A PR strategy was created. As soon as the sun had risen, the cities were wrapped and the free publicity was immediate. Our website monitored how the mayors reacted and offered an opportunity for people to take part.

At 27 capital cities our volunteers went to the streets. We gave voice for people to standup and make themselves a question: where?

Where is the Urban Mobility Plan?

Where are the bus corridors?

Where are the handicapped access?

Where are the trains and subway stations?

Where are the cycle lanes?

Where are the sidewalks without holes?

Changing the Behavior

Although we had millions in free publicity, the best benefit is taht we helped to change the behavior of all the society.

We put the light at an almost unknown issue and helped it to become a matter of national interest.

From people to politics.

People didn't even know about Urban Mobility. Now they speak with great interest.

Governments that disregarded the issue, are now taking action.

April 10th 2013:

21 of 27 capital cities don't even have a plan to improve the mobility in their cities.

Today:

Only 3 capital cities don't have an Urban Mobility Plan. And four of them are completely implemented.