Cannes Lions
DDB BRASIL, Sao Paulo / GREENPEACE / 2016
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The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why we created a campaign focused on the final step of this chain of events : people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of the campaign.
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