The lunch coma is a common condition across the globe where one feels sleepy and lethargic after a heavy lunch due to indigestion. It is even more rampant in Asian countries, where good food is widely available. And lunch is always a gastronomic adventure.

We created a radio spot and aired it during the morning drive time as most of the target audience are on the way to work, thus increasing brand awareness and promoting it as a solution to their problem.

The campaign successfully introduced a new consumption occasion to the target audience, resulting in the increase of sales as the target audience realize that they no longer need to put up with the lunch coma.