Cannes Lions
JWT, Mumbai / GLAXO SMITH-KLINE / 2010
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Outcome
A terrifically eye-catching launch for Horlicks' latest variant. 8 thousand kids and parents took part in the activity that ran on a festival weekend in Chennai's biggest mall. 3000 R's. 20 discount coupons were distributed to parents. Owing to this, as well as some more product launches in India, GSK recorded an unprecedented 24.6% growth with Net Sales at Rs.19,215 millions in the last quarter.
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