We made use of ENTEL's Twitter account (@_hincha) as a source of information on the goals at the exact moment when they were being scored and linked them dynamically to Google's content network to make them available to thousands of users, in hundreds of places, beyond the brand's followers.

Google network's banners gathered the brand's tweets with the goals information, with instant updating, inviting people to subscribe to the video service and/or to become followers of the brand to enable them to keep on receiving tweets about the goals.

During the first month we exceeded quota forecast of subscribers to CDF Premium by 23%Goals via Tweeter + Google refresh the way in which a brand relates with soccer and fans.We gave customers another reason for remaining loyal to ENTEL.