Cannes Lions

ENTERTAINMENT SERIES

KRAFT ONE, New York / KRAFT / 2011

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Overview

Outcome

You Gotta LOL’s unconventional approach broke new ground for Kraft and the industry. Consumer response has been overwhelming, generating over 5 million views (the original projections were 500,000) and a click-through rate of 3-5%. The program also received extensive coverage in trade and consumer media, including a segment on CNBC’s “Power Lunch.” Due to this groundswell of success, 50 new videos were created for 2011.

It turns out, laughter is not only the best medicine, it also proves to be a very effective way to promote snacks.

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