The idea was simple. Grow companies within our agency walls, help them achieve great success, and then help them with great advertising. Similar to an incubator or accelerator but with much more hands-on counsel from truly vested individuals, Ignyte allows us to leverage our expertise in building new brands, as well as our expertise of handling the marketing for these brands once they’re established. And because the client leadership under this model is a person we know and trust – in an innovative role we invented called “Entrepreneur in Residence,” that crucial level of client-agency trust is baked in. The companies that Ignyte helps develop win because they are grown while under the roof of a proven “brand incubation culture,” counseled by the best minds of CP+B and led by Ryan Ferrero (CP+B’s Entrepreneur in Residence). CP+B wins because CP+B CEO Andrew Keller has worked with Ryan many times as a client, and has proven to be a smart and brave decision maker.

While not founded in technology, Ignyte has kept the ethos and methodologies of technology close to heart. We manage our portfolio through lean/agile management techniques, ensuring sensitive issues are flagged and deliverables are iterative. This ensures the companies and their products are closely aligned with the consumer, while being delivered on time and profitably. Ignyte is also developing a standardized stack of technologies, templates, and partners. This enables Ignyte and its portfolio companies to be more scalable through the increased empowerment of employees, speed to adoption, and more synergistic specialization. It ensures all of the involved companies have strong, well-supported foundations and the tools available to grow rapidly.

Ignyte started with zero companies in its portfolio one year ago. Today, we have six with two others in late stage due diligence. The company has grown rapidly by aligning itself with the seasoned entrepreneurs that we engage with.