Cannes Lions

ENVIROMENTAL ASSOCIATION

DRAFTFCB PARTNERS, Vienna / GLOBAL 2000 / 2010

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Overview

Entries

Credits

Overview

Execution

In cooperation with a big Austrian furniture store we placed stuffed penguins in fridges around the store. With this action we wanted to make clear that proceeding climate changes destroy the natural inhabitat of many endangered animals.

Outcome

Visits of the website of Global 2000 increased during the time of action by 37%.More than 200 persons signed the SOS-Climate petition. And besides those facts, 70% more fridges at the highest environmental standards got sold by the furniture store.

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