In Norway, as in many other countries, you can use cars as media. Oslo is full of ad-cars driving up and down the streets with messages and big logos from everything from Pepsi, Kelloggs to different telecom companies. We hired some cars for Greenpeace, and parked them in urban residential areas.

The parked ad cars were definitely discussed in cafés and restaurants, Greenpeace received massive positive feedback, and most importantly, the press picked up on it and ran stories about the stunt.