Cannes Lions

ENVIRONMENTAL AWARENESS

FORTUNE ADVERTISING, Athens / GREENPEACE / 2010

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This is the story of a weird young guy, who lives in a house in the middle of a forest. After watching a documentary about surfing on tv, he is becoming very keen to do some serious surfing at the comfort of his own home or at least very close to it!}. Since he's situated in a forest, far away from the sea, he does his very best to raise as soon as possible the sea water level by turning on like crazy all the electric devices he could get a hold off. His intention to attract the waves close to his home so he can surf on his back yard reached a climax when he is found on the roof of his house with a pair of binoculars checking out impatiently the progress of the water level.At the same time we read:'The more energy you spend, the sooner the sea will reach you.Is that what you want?You have the power to end climate change.Join the energy revolution. Now.'

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