Cannes Lions

Envy

MULLENLOWE SSP3, Bogota / COLSUBSIDIO / 2019

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Overview

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Overview

Background

Year after year, Colsubsidio Libraries and its Culture program have a pavilion in the National Book Fair where they have a Book Exchange Event.

This year we decided to create a campaign without using the classic characters that always we see in those campaigns. We took inspiration from life, and through the popular quote “grass is greener in the other side” we did 3 print ads showing classic situations when people are reading, but they are trying to read someone else´s book.

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