Cannes Lions
TRIBAL WORLDWIDE, London / SKODA / 2022
Overview
Entries
Credits
Idea
Introducing the ŠKODA ENYAQ iV.
ŠKODA's first fully electric and most technically advanced SUV model. This electric car needed to shine to get noticed in the fast-growing EV world. We created a rich immersive experience on the global platform/website to launch the car.
We developed a fresh experience with animation and coded interactions in the form of a 3D world – home to 2 likable robots that tell 2 sides of the Enyaq car tale. You can discover the 'attitude' side (design performance and innovation) with ‘Grrrs’, or explore the 'electric' side (eco-credentials of electric) with ‘Purrs’.
Execution
We created 3D assets and layers of special effects to create the ŠKODA worlds.
A coded vortex button allows you to travel between the 2 sides of the Enyaq story.
Design direction was inspired by the aggressive, strong look of the Enyaq. Key features and information are animated and connected. The combination of coded elements and 3D assets allowed us to develop a rich bespoke solution.
Design, UX, 3D and coders worked together at the same time to build and blend the experience.
Visit the site here:
bit.ly/3PaQzLQ
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