Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2011
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Outcome
Since Volkswagen developed an outstanding way of delivery for its mailing we first of all would like to emphasize that 87% of the dispatched letters reached their target. Moreover, the response-rate rose from an average response-rate of 1,87% in the last years to 3,23%. Moreover the Volkswagen-dealerships noted an ascent for demands for test drives in the first two weeks after the mailing was sent.
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