Cannes Lions

EOS

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The image of the EOS' roof was printed on a sachet containing sunblock, which was glued on the ad. When targets remove the sachet, the roof comes off too.

Outcome

The ad accomplished its goal of showing consumers that Volkswagen has a convertible car in its portfolio.

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