1 of 0 items

Overview

Entries

Credits

Overview

Execution

The image of the EOS' roof was printed on a sachet containing sunblock, which was glued on the ad. When targets remove the sachet, the roof comes off too.

Outcome

The ad accomplished its goal of showing consumers that Volkswagen has a convertible car in its portfolio.

Similar Campaigns

12 items

Shortlisted Cannes Lions

PARK PICTURES, New york

An American Love Story

2024, VOLKSWAGEN

(opens in a new tab)

OGILVY MADRID, Madrid

Whatever extra you need - Dancer

2016, FORD

(opens in a new tab)

Y&R, Toronto

PARTS & SERVICE

2014, FORD

(opens in a new tab)

ARRECHEDERA CLAVEROL, Mexico city

WEEK OF SPECIAL CREDIT AND PRICES

2012, VOLKSWAGEN

(opens in a new tab)

DEUTSCH INC., Los angeles

VW BEETLE

2011, VOLKSWAGEN

(opens in a new tab)

OGILVY & MATHER LONDON, London

FORD FIESTA

2009, FORD

(opens in a new tab)

AKQURACY, Minneapolis

2009 HARLEY-DAVIDSON TOUR

2009, HARLEY DAVIDSON

(opens in a new tab)

1 Cannes Lions Award

DDB GERMANY, Berlin

GOLF GTI

2005, VOLKSWAGEN

(opens in a new tab)

ARNOLD WORLDWIDE, Boston

VW R32

2005, VOLKSWAGEN

(opens in a new tab)

ARNOLD WORLDWIDE, Boston

VW JETTA A5

2005, VOLKSWAGEN

(opens in a new tab)

TBWA LISBOA, Lisbon

3G BROADBAND SERVICE

2005, TMN

(opens in a new tab)

LOUIS XIVDDB, Paris

VW TOURAN

2003, VOLKSWAGEN

(opens in a new tab)