Cannes Lions
NEOGAMA/BBH, Sao Paulo / GLOBO TV / 2012
Overview
Entries
Credits
Description
Communicate the new graphic project and Epoca’s Magazine editorial reformulation.
Execution
We transformed Planet Earth into a human character, full of afflictions, doubts and anxieties.
Outcome
Achieved Objectives: new graphic era and editorial position, focusing on a more contemporary and daring content that was very noticed by its readers, subscribers and also captivated by new readers.
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