Cannes Lions
LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2012
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Description
Era is a tough stain fighter at a reasonable price that targets cash strapped families as well as men who also buy their own detergent. Drawing on the brand’s equity of a lot of fight for a little dough and no-nonsense personality, Era used over-the-top kickass language to boast superiority and toughness. No matter the mess you get into, when it comes to stains, Era’s got your back.
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