Cannes Lions

Pitch

WIEDEN+KENNEDY, Portland / SECRET / 2017

Film
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Overview

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OVERVIEW

Description

Two women, Ash and Emma, enter the elevator. They are carrying portfolio bags and laptop cases. We watch as they take deep breaths and compose themselves. The elevator door closes on them looking straight ahead, very seriously. They’re in the sharpest business outfits they can afford and are full of adrenaline and pre-meeting jitters.

Ash holds her hand out to Brooke, who turns to shakes it.

Brooke: Solid. Strong.

Emma squeezes too hard.

Ash: Ow.

Ash: Site visits?

Emma: 1.2 million

Ash: Conversion?

Emma: 6.4 percent.

Ash: I doubt you girls could pull that off!

Emma: Got the data right here, Sir.

Ash: Who came up with this business plan?

Emma: We did.

Ash: Who coded this?

Emma: We did.

They look ahead. The elevator stops, they take a deep breath and the elevator doors open.

SUPER: Ash and Emma’s pitch adds to more girls to the boys’ club.

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