Cannes Lions

The Question

WIEDEN+KENNEDY, Portland / SECRET / 2016

Film
Film

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Description

An adoring couple holds hands as they finish dinner in a Chinese restaurant. We see Andy kiss Claire’s hand as his fortune cookie is delivered. He notices that Claire doesn’t have one. She seems a little nervous but smiles and says she doesn’t need one. He looks confused as he reads his fortune, “Andy I have a question for you.”

Andy becomes paranoid and starts ranting. He does not understand what is happening. It’s charming and sweet, but stressful and tense for Claire. A super appears, “Stress test #5182.”

Claire drops to one knee, looking confident but stressed. She tells Andy to shut up and holds up an engagement ring. Another super appears, “Claire’s act of romance flips the script on a centuries old tradition.”

Cut to Secret Clinical Strength in situ. VO as tagline appears “Secret. Stress tested for women.” Two more products animate and super appears, “Since 1956.”

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